There was a time when spas manage their appointments in a big black or blue color diary. No one knows about the concept of spa CRM. The CRM at this time was how much sugar any client loves to have in tea. There was no way of tracking the trends of customer preference. Spa usually doesn’t have a record of how frequently a specific client visits them. Some of the spas try to keep track of it. But the data was so inaccurate that it doesn’t make any difference. This was because of the frequent human errors and missing information. So, in short, there was no awareness of the Spa CRM at that time. There were some folders at the spa of basic information. But the staff feel extremely difficult to use data for productive purposes.
Spas can’t even think in their imagination at that time about email and text reminders. They can’t even think of the booking system which exists today. So, everything which we have discussed so far was an impossibility. But now thankfully, things have changed too much. The world in which spas are surviving is different from the previous one. In this world, the customers have authority over their bookings because of software. Furthermore, owners and staff can view their desired information with a click.
What CRM Is Doing For Spas?
The backbone of the CRM is dependent on the client database. Therefore, the information of the client should be in one place. The software retains each data relevant to the customers for spas. There are some of the factors in which CRM can be your best helping hand.
1. Helps In Having An Understanding Of Customers:
You can have a clear understanding of the customer by the data software stores for you. The Spa CRM provides information on the number of visitors each day. It also tells who among them are your regular customers. Furthermore, you can have an idea of how frequently loyal customers visit. Or the average money clients are ready to spend on your services.
The software has a feature that supports the loyalty program of spas. The loyalty program is nothing more than a standard discounting system. You will get a chance of focusing on those who are VIPs for you. The availability of data enhances your capability of retaining loyal clients. Because in presence of data, you can fulfill their desires better.
2. Helps In Optimization Of Source:
Isn’t it interesting that you can get a pattern of consumer behavior with just a click? You can get to know the average time consumers spend at your facility. Moreover, the average spending of each consumer who visits you. Last but not least the information of about your most popular services. Spa owners can also identify the stylists who are most popular among the consumers. By using this whole information, you can target customers via personalized services. Because of personalized services, they love to spend more in your business.
3. Raise Client Retention To The Maximum Level:
The business has to bear 5 times more cost on acquiring new customers than on retaining existing ones. It is not wrong to say that spas spend a lot of revenue on targeting uninterested consumers. The CRM for Spa shows the information of those clients who haven’t visited in a while. Moreover, the software reminds staff to offer specific services to the clients. You can offer clients birthday or anniversary coupons. Or there can be any other offer that helps in retaining consumers.
4. Happy Customers Means Happy Business:
We all know that happy customers always come back to the business. A CRM keeps the record of the customer feedback to analyze their future needs. The more you take care of their needs, the more they will remain happy. The reviews of the clients about stylists also help them in improving their performance. Happy clients bring more revenue to the business. That revenue makes your business happy and it will prosper with leaps and bounds.
5. Optimization Of Marketing Strategy:
You know how much acquisition of new clients can cost you. So, the software helps you to generate effective emails based on the available data. Furthermore, for help, you can take an idea of the email templates of the software. Or you can use these templates as it is if you find them suitable.
Summary: The life of no one who owns a spa is easy. But Wellyx is determined to bring ease in the process of running a business. It helps us in focusing on those details which we can’t retain normally. Access to accurate details of the clients is possible because of software. Moreover, the software optimizes that information for your benefit. In that way, you can get rid of the sleepless nights.